Country: Ireland-570
Product: Drinks
Topic: Growth, Exports

Innovation is very important in order to differentiate one’s product in a very crowded market place (Irish whiskey is considered a premium product). As a smaller producer we have great flexibility and can innovate at every stage of the process ‐ from the taste profile and overall provenance of the whiskey, to the branding, packaging and promotional approach.

More information: Walsh Whiskey Distillery at Royal Oak