The Biercée distillery : top quality eaux-de-vie and liqueurs
The quality of our products and the expertise of the production make up our profile. Consumption of our products have been declining over the last few years. This meant we had to reinvent ourselves and use our knowledge and expertise to produce high quality products and to create new products to respond to new trends and evolving consumer tastes. In a way, being an SME makes us better positioned to overcome this challenge, as we are more flexible to launch new products and to adapt and react to market changes.
Selling our products in EU Member States is a process that has been simplified by the EU. Without the single market it would have been too complicated. So in this sense the EU helped to facilitate access to new markets for us.
More information: The Biercée distillery